Selected work · Katherine Ananeva

Systems that carry real load.

Ticketing for 15,000 riders a day. Insurance integrations that cut manual work by 80%. E-commerce that converts. Here is how each one got built, and what changed for the business.

Selected outcomes

Transit

4 mo

from kickoff to MVP, contactless ticketing

Insurance

−80%

manual processing on an insurance platform

Transit

15,000

passengers a day

E-commerce

+30%

event booking conversion

Katherine Ananeva

Katherine Ananeva

Principal Solutions Architect

Transit · Ticketing platform

A contactless ticketing platform, from zero to MVP in 4 months

Senior Systems Analyst, then Technical Project Lead · LANIT

The challenge

Launch a modern ticketing platform for public transport that keeps working when the connection drops and plugs into the ticketing systems already in the field.

What I did

Designed the architecture and the integrations with a team of 18. Delivered NFC card support (Mifare, Cipurse), an offline mode and Face ID payments.

PHP
Java
C++
REST
RabbitMQ
PostgreSQL
OpenShift

4 mo

from kickoff to MVP

15,000

passengers a day

7

third-party ticketing systems integrated

Insurance · Integrations and automation

Insurance platform: manual processing cut by 80%

CTO and Founder · Get IT Group · Sep 2021 – Jul 2022

The challenge

Payments and regulatory reporting depended on heavy manual processing.

What I did

Designed the integrations with the bank (REST/JSON) and a government e-document exchange system (SOAP/XML), with webhooks and Kafka. Modeled the flows in BPMN and specified every API in OpenAPI.

REST
SOAP
Kafka
S3
BPMN
OpenAPI

−80%

manual processing

100%

accuracy in government reporting

10,000+

transactions a day

SaaS · Warehouse and e-commerce

From monolith to microservices for a SaaS used in Europe, India and the US

Lead Systems Analyst · Kladana · 2020 – 2022

The challenge

Modernize a growing SaaS platform, bring its documentation under control and shorten onboarding for new engineers.

What I did

Designed the move from monolith to microservices. Raised documentation coverage from 20% to 80% for applications, 0% to 100% for databases and 50% to 85% for APIs. Added QR and Apple Pay payment integrations.

Java
ScalaJS
React
Kafka
Camunda
PostgreSQL

−15%

team overtime

2 weeks

onboarding, down from 1+ month

+7%

new users in 3 months after the payment integrations

E-commerce · Webflow

Cocktail e-commerce and event booking that converts

Principal Solutions Architect · The Digital Unicorn · Jun – Oct 2024

The challenge

Give a beverage brand a storefront and an event booking flow that convert, and that the team can update quickly.

What I did

Designed the experience in Figma and built it on Webflow, with Shopify for the store and Calendly for event bookings.

Webflow
Figma
Shopify
Calendly

+15%

e-commerce conversion

+30%

event booking conversion

−50%

time to update content

EdTech · Founder story

Founding an international school for systems analysts and architects

Founder and CEO · GetAnalyst · 2021 – now

The challenge

Build a scalable education business for systems analysts and architects, from curriculum to community to sales.

What I did

Grew a team of 20+ and launched 6 programs, from system integration and REST API to architecture, databases and SQL, and AI and process automation. Hosted 150+ webinars for learners in 17 countries.

Curriculum design
Community
Webinars
Podcast

18K+

community members

150+

webinars hosted

17

countries reached

And a lot more

Beyond the flagship projects, The Digital Unicorn has shipped brand books, Webflow sites, mobile apps and analytics products across industries. A recent example: an HR platform launch with a brand book, a Webflow website and a webinar that drew 500+ registrations.

Beverage brands
Healthcare
Marketing agencies
Nonprofits
HR tech
Mobile apps
Financial analytics apps

Writing, speaking, learning

Good architecture starts with clear thinking, and clear thinking is easier to share than to keep.

72K

Article reads

On the role of a systems analyst and a design template, published on Habr (2021).

13K

Article reads

The moment when design documentation is needed, published on Habr (2020).

Speaker

Analyst Days

A conference for IT analysts, where I spoke in 2021.

HBS

AI Essentials for Business

Harvard Business School Online, certificate earned in 2025.

Katherine Ananeva, Principal Solutions Architect

Katherine Ananeva

Principal Solutions Architect

Let's talk

Want results like these?

Request a 30-minute intro call. Tell me what you're building, and I'll tell you honestly how I'd approach it.

k@the-digital-unicorn.com·Based in California, working with teams worldwide
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